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Chief Executive Officer

New Mexico Hospitality Association
Job Description


Description of Association

The New Mexico Hospitality Association delivers decades of combined experience to lead public policy and workforce development strategy for a more prosperous economy. Tourism & hospitality is the state’s premier industry and contributed $629M in local and state taxes in 2015; direct visitor spending reached an all-time high of $6.3B in 2015, and generated over 90,000 New Mexican jobs.
New Mexico Hospitality Association focuses on serving the travel, tourism and lodging organizations in the state.  The Association has a sharp focus on the following four strategic planks: 1) Unify the industry to influence public policy; 2) Produce industry specific professional development and training opportunities; 3) Identify and develop platforms for collaboration and collectives; 4) Steady, sustainable growth of the association. 

- Mission - 

We are the unified voice to influence and inspire a growing New Mexico hospitality industry.

- Vision - 
Become the #1 resource for the New Mexico hospitality industry.

- Core Values - 
Integrity  |  Cultural Assets  |  Commitment & Accountability  |  Forward-thinking  |  Transparency  |  Passion

Job Description

Title - Chief Executive Officer

Position Reports To - Board of Directors


  • 3 to 5 years direct leadership

  • Tourism and/or Economic Development experience; and/or Trade Association experience; and/or Non-Profit preferred

  • Bachelor’s Degree required; Master’s Degree preferred

  • Excels at motivating and influencing individuals from various backgrounds and business categories to action  

  • Proven ability to build brand equity

  • Passion for New Mexico’s natural resources, attractions, culture and peoples

  • Out of state applicants encouraged to apply


Board Of Directors

  • Execute the vision and strategic plan for the association within the agreed timeframes, budget and policies  

  • Submit timely reports, financial statements on income and expenditure and consolidated budgets, the minutes, financial reports, and all committee reports for consideration by the Board of Directors

  • Organize quarterly Board meetings, Board retreats and other meetings as necessary

Team Management And Leadership

  • Build and maintain a high performing empowered team through effective management, communication and mentoring of staff and contractors

  • Provide clear leadership and promote and foster a team culture consistent with the association’s values

  • Ensure the recruitment of appropriately skilled staff to positions, and establish appropriate compensation levels and performance-based conditions for staff within the framework agreed to by the Board

  • Deliver clear and accurate internal communications

  • Proactively seek opportunities to develop staff skills through mentoring, coaching, training, and special projects

  • Conduct annual performance planning and feedback interviews

 Membership Development

  • Develop membership benefit programs

  • Develop and implement a membership recruitment and retention strategy

  • Build and maintain strong relationships with association members and ensure they are fully informed of progress towards strategic objectives

  • Manage and recruit volunteers and committee members, prepare information and assist the committee chairs as necessary


  • Maintain and nurture the relationships with various levels of government, associated authorities and all committees

  • Direct and collaborate with the association’s lobbyist to legislatively represent and protect tourism and hospitality interests

  • Lead in the establishment of association strategies, including policies, plans, membership engagement and coalition building which align with government laws, regulations and standards

  • Partner with the association’s lobbyist and government affairs committee in the analysis of proposed legislative actions, determine the potential impact to the tourism and hospitality industry and develop appropriate responses

  • Monitor legislative and regulatory activities, promote tourism and hospitality as an economic driver for New Mexico

  • Develop and implement comprehensive communications plans including, but not limited to, media relations and member engagement

Build Membership Value

  • Develop programming that aligns with the association’s four strategic planks: 

    • Unify the industry to influence Public Policy

    • Produce industry specific professional development and training opportunities

    • Identify and develop platforms for collaboration and collectives

    • Steady, sustainable growth of the association

  • Develop and enhance association events, including but not limited to:

    • Governor’s Conference on Hospitality and Tourism

    • Hospitality and Tourism TRENDS Conference

    • Top HAT Awards Gala

    • Annual Meeting of Members

    • Tourism Day at the Roundhouse

  • Further the advancement of association programs, including but not limited to:

    • Visitor Journey A2D – statewide customer service solution

    • Lodgers Tax Best Practices Handbook

    • IPW Collaborative

    • HATedu (hospitality and tourism) online industry training

    • Live Industry Workshops

  • Identify new programming as directed by the Board

Relationship Management

  • Build and maintain strong relationships with local and industry stakeholders, including but not limited to: 
    • ​​​New Mexico’s Travel, Tourism and Lodging Stakeholders
    • National Travel, Tourism and Lodging Organizations

    • New Mexico State Agencies and Governor’s Administration Leadership

    • New Mexico’s State Public Elected Officials

    • Other State Associations and Industry Specific Organizations

  • Position the association as the number one resource in New Mexico for the travel, tourism and lodging industries

  • Ensure the association is recognized as providing industry leadership and a coordinated focus for cooperation tourism related activity

  • Represent the association in the media on all issues and ensure a positive media profile is maintained for the destination and the association

  • Lead the association’s member and statewide communications (newsletters, member briefings, media updates)

  • Represent the industry at relevant business functions and, undertake public speaking engagements

 Operational Management

  • Ensure the association’s administrative structure is effective in achieving association goals, building a strong team, including but not limited to contractors, committees, volunteers and student interns

  • Ensure approved financial targets are achieved

  • Use research for benchmarking association management

  • Produce and publish an annual report at the Annual Meeting of Members

  • Ensure accounting and management information systems are in place which provide accurate and timely information

  • Strengthen the association’s financial base with the potential of creating additional profit centers and identifying opportunities to yield higher returns on established profit centers

 Other duties may be assigned by the Board of Directors.

Application Instructions


Applicants applying to New Mexico Hospitality Association’s Chief Executive Officer position are REQUIRED to submit: 1) candidate resume encompassing a minimum 10 years of work experience (3-5 direct leadership), including dates of employment and preferred candidate contact information 2) Two letters of recommendation 3) Letter of Interest/Cover Letter including salary requirements.

Note: Applications submitted without all required documents, listed above, will be disqualified. 

Email Submission

  • Applicant submission deadline: October 5, 2017
  • Email required documents to CEOrecruitment@newmexicohospitality.org
  • Submit one email with the all the required components as PDF attachments.
  • Subject line must include: (Enter Your Last Name) – NMHA CEO Recruitment
Note: Applications sent through any other format may be disqualified.  

Download Job Description and Application Instructions Here!

Contact Information



We are the unified voice to influence and inspire a growing New Mexico hospitality industry.


  • 1420 Carlisle NE, Suite #210                                              Albuquerque, NM 87110
  • Phone: 505.506.8624
  • Mail: info@newmexicohospitality.org