505.506.8624   |   Join NMHA   |   Contact   |   Member Login

MicroNet Template

Trends Conference Committee

Developing programming and selecting speakers for the conference is the primary focus of this committee. They also develop pre and post trip opportunities, social events and entertainment.
Ed Pulsifer
La Fonda On The Plaza
Director of Sales
Edward Pulsifer- Director of Sales, La Fonda on the Plaza- Ed is a Native New Mexican, born and raised in Albuquerque. He has over thirty two years of hospitality experience in New Mexico.
Heather Arnold
Routes Bicycle Tours & Rentals, Inc.
Owner, Marketing Director
Heather Arnold and her husband, Joshua, are the owners of Routes Bicycle Tours in ABQ & Santa Fe, which features tourism adventures by bicycle. She is also the owner of Gilded Marketing & Design, and the Co-Editor in Chief for TravelHost NM Magazine.

As an ABQ native with 20 years of experience in Marketing, Public Relations and Design, Heather proudly utilizes her distinctive skills to grow the opportunities of NM's tourism efforts. Her portfolio includes promotional campaigns for national and regional brands, with a focus on travel, tourism, and hospitality industries and her work has been featured in media outlets around the world.
Beyond her involvement with the NM Tourism Marketing Board (Regional President), Heather also serves on the Board for VisitABQ and is an active member of numerous community orgs. She is proud to call NM her home, and (above all) is a passionate advocate for the unique experiences and cultures her state has to offer.



  • 1420 Carlisle NE, Suite #109                                              Albuquerque, NM 87110
  • Phone: 505.506.8624
  • Mail: info@newmexicohospitality.org