North Central Region
Includes Angel Fire, Taos, Los Alamos and Santa Fe
Kim Smith Casford
Vista Del Rio Lodge
Lamar Outdoor Advertising
Routes Bicycle Tours & Rentals, Inc.
Owner, Marketing Director
Heather Arnold and her husband, Joshua, are the owners of Routes Bicycle Tours in ABQ & Santa Fe, which features tourism adventures by bicycle. She is also the owner of Gilded Marketing & Design, and the Co-Editor in Chief for TravelHost NM Magazine.
As an ABQ native with 20 years of experience in Marketing, Public Relations and Design, Heather proudly utilizes her distinctive skills to grow the opportunities of NM's tourism efforts. Her portfolio includes promotional campaigns for national and regional brands, with a focus on travel, tourism, and hospitality industries and her work has been featured in media outlets around the world.
Beyond her involvement with the NM Tourism Marketing Board (Regional President), Heather also serves on the Board for VisitABQ and is an active member of numerous community orgs. She is proud to call NM her home, and (above all) is a passionate advocate for the unique experiences and cultures her state has to offer.
Sunrise Springs Spa Resort
Director of Sales
• An award-winning professional with integrity and smarts and with a specialty focus in building relationships and closing business
• A tenacious problem-solver who works smart, enjoys a challenge and brings unexpected, but value-heavy design solutions
• An enthusiastic, knowledge-seeking closer of business, eager to meet challenges and quickly assimilate newest and latest technologies, skills, concepts and ideas
• A proven strategic partner with exceptional interpersonal, communication and presentation skills
• A Native American business and marketing professional (Cherokee Nation)
Total Management Systems
Stephen has been in hospitality since 2002. He has worked in every type of hotel market, from Ohio to Alaska. He has brand experience within the IHG, Hilton, Marriott, Wyndham and Choice franchises.
Stephen orginally from Ohio and is a 2004 graduate of Youngstown State University where he earned a degree in Hospitality. In 2010 he moved to the great state of New Mexico and found his new home! He loves sports and likes to relate situations to sports theories. In his free time he enjoys spending time with his wife Lauren and son True. He lives by a concept of playing and winning.
Rick Tabone, CAS
Ice Blue Advertising
If you want it done … he’ll make it happen. That’s his company philosophy too, but somehow Rick seems to have a knack for accomplishment. “Just call Rick, he’ll take care of it” is fast becoming the local mantra.. His easy-going personality and passion for customer service plays a key role in our business structure.
•20 years in outside sales for American Airlines
•5 years as tradeshow consultant specializing in exhibit development, show marketing and logistics.
•Named CAPPA Supplier of the Year 2003
•Hobbies include – golf, skiing, fishing, ballroom dancing.
Rick’s primary responsibilities include sales management, IT advancements, and marketing consulting.
Villa Myriam Coffee
Los Poblanos Historic Inn & Organic Farm
Coming from a family that owned and operated hotels and vacation rentals in Cancun Mexico for over 25 years, I have dedicated 18 years to the hotel and hospitality industry in the USA and internationally. Previously, I worked in Santa Fe, at some of the top-rated properties in New Mexico, including Inn of the Five Graces a Relais & Chateaux, Four Seasons Rancho Encantado, Starwood’s La Posada de Santa Fe and The Historical Bishop’s Lodge Resort and Spa. Kerissa believes in excellence in operations and customer service property-wide and most importantly, exhibits a true love for people, guests and staff alike
Four Seasons Resort Rancho Encantado Santa Fe
Director of Catering and Conference Services
Heritage Hotels & Resorts
Catering & Events Manager
As National Sales Representative for HM Bookstore’s online E-book library, Sheila focuses on problem solving and targeted solutions for her customers’ hospitality education needs. She has a Communications degree from Loyola University Chicago and began her career in Chicago. She now lives in Santa Fe, New Mexico.
New Mexico Hospitality Association
Wedding Planning and Event Coordination
There is nothing better than getting married at the top of a mountain or on a covered bridge that crosses your favorite fishing stream. Endless venue opportunities await you in Red River and throughout the Enchanted Circle with KWK Events coordinating your destination wedding or any special event it will be managed with every detail expertly executed.
Heartland Payment Systems
Senior Product Advisor
I'm the Payroll Sales Manager for Heartland Payroll for New Mexico and West Texas.
I currently reside in the Albuquerque Metro area, but have clients throughout the State of New Mexico, and West Texas
I possess over 20 years in the Commercial Business insurance sector, and worked for large brokerage firms in Chicago, and segued into Payroll, HR and Workforce Capital several years ago, when I moved to New Mexico.
My interests extend to culinary arts, travel and dance.
I would welcome the opportunity to meet with you for coffee and learn more about YOU.
New Mexico Hospitality Association
Strategic Partnership Manager
Hello I am the Strategic Partnership Manager here at NMHA. I am upbeat and energetic. I am originally from Southern California and moved to New Mexico the first time in 2001. I worked in the paper distribution industry for nearly 20 years as a business fixer in the Southwest and West Coast Regions. After my last turnaround in San Diego, I decided to move back to New Mexico to start a different chapter of my life.
I come here with years of experience in rebuilding relationships, exceeding sales expectations, team building, creating communities and fellowship.
I love New Mexico and I'm excited work with clients from all areas of this beautiful state. My interests are the great outdoors, paddle boarding, camping being an MC for events, and most recently dancing. My passions are to make people laugh and inspire change.
Hospitality Plus is a procurement company with vast experience in FF&E and purchasing for multiple sectors in the Hotel Industry..
We believe that communication is the key of success in this industry, our team is committed to providing client satisfaction and up- to- date information on all aspects of your project. A reliable source for all your procurement needs , Hospitality Plus makes it a priority to provide information and resources to execute your project on time and under budget.