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Board Nominating Comittee

This group is tasked with reviewing the submissions of nominations and selecting a slate of candidates for the association's board of directors.
Tania Armenta
Visit Albuquerque
President & CEO
Tania Armenta is the President & CEO of Visit Albuquerque.  She serves on several industry boards and has been named “Tourism Professional of the Year” in New Mexico as well as a former “40 Under 40” by Albuquerque Business First.
Valkyrie Meek
Bowlin Travel Centers, Inc.
HR Manager
Phil San Filippo
City of Las Cruces
Director of Economic Development
Antoinette Vigil
Sandoval County Tourism Department
Mona Medina
Elevate Media
Heather Arnold
Routes Bicycle Tours & Rentals, Inc.
Owner, Marketing Director
Heather Arnold and her husband, Joshua, are the owners of Routes Bicycle Tours in ABQ & Santa Fe, which features tourism adventures by bicycle. She is also the owner of Gilded Marketing & Design, and the Co-Editor in Chief for TravelHost NM Magazine.

As an ABQ native with 20 years of experience in Marketing, Public Relations and Design, Heather proudly utilizes her distinctive skills to grow the opportunities of NM's tourism efforts. Her portfolio includes promotional campaigns for national and regional brands, with a focus on travel, tourism, and hospitality industries and her work has been featured in media outlets around the world.
Beyond her involvement with the NM Tourism Marketing Board (Regional President), Heather also serves on the Board for VisitABQ and is an active member of numerous community orgs. She is proud to call NM her home, and (above all) is a passionate advocate for the unique experiences and cultures her state has to offer.
Justin Hayes
Cliffs Amusement Park
General Manager
Shamaine Giannini
Albuquerque Int'l Balloon Fiesta
Ed Pulsifer
La Fonda On The Plaza
Director of Sales
Edward Pulsifer- Director of Sales, La Fonda on the Plaza- Ed is a Native New Mexican, born and raised in Albuquerque. He has over thirty two years of hospitality experience in New Mexico.



  • 1420 Carlisle NE, Suite #109                                              Albuquerque, NM 87110
  • Phone: 505.506.8624
  • Mail: info@newmexicohospitality.org