Avoiding the pitfalls of conducting market and visitor surveys in-house (webinar)

Changes in technology have allowed many businesses and organizations to conduct customer surveys in-house. Research tools like Survey Monkey are free to the public and make it seem like a simple technical matter to field an online survey. However, there are Best Practices that professional survey organizations use to assure a timely and accurate response.  Mr. Cordova and Ms. Howell will present Best Practices to ensure an accurate and timely survey result, including questionnaire design, email survey invitations, timing, sample size, incentives, analysis and interpretation.

Webinar Leaders:

• Chris Cordova, Managing Partner of Southwest Planning & Marketing
• Rachelle Howell, Managing Partner of Southwest Planning & Marketing

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Southwest Planning and Marketing is New Mexico's only full-service planning, marketing, market research, and economic development company. Southwest Planning & Marketing is a nationally recognized expert in travel and tourism research.