2027 Hospitality & Tourism TRENDS Conference

2027 TRENDS Conference & NMHA Annual Meeting
January 20, 2027 | La Fonda on the Plaza, Santa Fe, New Mexico

New Mexico’s visitor economy depends on informed decisions, strong partnerships, and a united voice. Join tourism, hospitality, and destination marketing professionals from across the state for TRENDS, New Mexico’s signature annual gathering to explore industry trends and help shape the year ahead, presented by New Mexico True.

This year, TRENDS takes place the day after Tourism Day at the Legislature. Bringing these events together strengthens the impact of both and creates two consecutive days for our industry to build relationships, raise its visibility, and make a strong impression in Santa Fe.

The 2027 program will connect industry insights with action. Together, we will review tourism and hospitality performance from the past year, identify emerging trends, and explore forecasts for the year ahead. We will also focus on policy and advocacy priorities for the 2027 legislative session, with opportunities to engage with newly elected legislators and the incoming administration about the issues affecting our businesses, destinations, and communities.

The conference includes the NMHA Annual Meeting, bringing members together to hear association updates and discuss priorities for the industry.

Whether you represent a hotel, DMO, cultural institution, tourism business, or statewide organization, TRENDS offers practical insights and valuable connections to help you plan with confidence and contribute to a stronger visitor economy.

Join us in Santa Fe to connect, prepare, and help shape the future of New Mexico tourism and hospitality.