2026 Hospitality & Tourism TRENDS Conference

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Name: 2026 Hospitality & Tourism TRENDS Conference
Date: January 27, 2026
Time: 10:30 AM - 4:30 PM MST
Website: 2026 Hospitality & Tourism TRENDS Conference
Registration: Register Now
Event Description:

TRENDS is New Mexico’s signature annual gathering for tourism, hospitality, and destination marketing professionals. Each year, leaders from across the state come together to explore industry shifts, share practical insights, and strengthen the partnerships that keep New Mexico’s visitor economy strong.

The 2026 conference will focus on the rapid changes shaping how travelers discover, choose, and engage with destinations. Sessions will look at what’s ahead for marketing, technology, and visitor experience, with a special emphasis on real-world strategies that organizations can put into practice.

This year’s program features a thought-provoking panel on authentic destination marketing in the age of AI, along with expert-led breakouts, networking opportunities, and updates from industry partners. Whether you're part of a DMO, a cultural institution, a tourism business, or a statewide organization, TRENDS offers tools and connections to help you navigate what comes next.

Join us in Santa Fe for a full day of learning, collaboration, and forward-looking conversation.
 

Thank You to Our Sponsors
Presenting Sponsor

Premier Sponsors


Breakout Sponsors

 

Event Sponsors:
  • New Mexico Tourism Department
  • Visit Albuquerque
Location:
Santa Fe Community Convention Center
201 W Marcy St, Santa Fe, NM 87501
 
Date/Time Information:

Tuesday, January 27, 2026
NMHA TRENDS Conference
Santa Fe Convention Center

10:30 AM - 11:00 AM: Welcome & NMHA Annual Meeting
11:15 AM - 12:15 PM: First Breakout Session
12:30 PM - 2:00 PM: Lunch & Keynote Presentation
2:15 PM- 3:15 PM: Second Breakout Session
3:30 PM - 4:30 PM: Third Breakout Session

Fees/Admission:
NMHA Members: $155 TRENDS Conference Registration
Non-Members: $190 TRENDS Conference Registration

If you would like to attend the Santa Fe Chamber of Commerce Legislative Reception on January 26, 2026 from 5:00 pm - 7:00 pm, please click here to register for that event.

If you would like to attend the New Mexico Chamber of Commerce Business Day Breakfast on January 27, 2026 from 7:00 am - 10:00 am, please click here to register for that event.
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