
TRENDS is New Mexico’s signature annual gathering for tourism, hospitality, and destination marketing professionals. Each year, leaders from across the state come together to explore industry shifts, share practical insights, and strengthen the partnerships that keep New Mexico’s visitor economy strong.
The 2026 conference will focus on the rapid changes shaping how travelers discover, choose, and engage with destinations. Sessions will look at what’s ahead for marketing, technology, and visitor experience, with a special emphasis on real-world strategies that organizations can put into practice.
This year’s program features a thought-provoking panel on authentic destination marketing in the age of AI, along with expert-led breakouts, networking opportunities, and updates from industry partners. Whether you're part of a DMO, a cultural institution, a tourism business, or a statewide organization, TRENDS offers tools and connections to help you navigate what comes next.
Join us in Santa Fe for a full day of learning, collaboration, and forward-looking conversation.
Thank You to Our Sponsors
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